Senior photographer and consultant in lens-based image-making, with a focus on visual strategy and cultural analysis. I work both artistically and commercially within the creative industry. 

With 20 years of international experience in photography production across the arts, academia, and the commercial industry, I understand the cultural changes that accompany technological development. I define the specifics that drive cultural change, and I integrate this knowledge to strengthen exchange between the creative and commercial industries.

Amanda Johansson has a Bachelor's in Art (photography) from LCC, UCAL, and a Master's in Cultural Studies from Goldsmiths College, University of London.

Artistically, I start from a concept of "machine-driven desires" and how it relates to action, events, and materiality. 

My work is based on my interest in photography as a particular process of coming into being, and in how the senses are stimulated by the photographic process, which is inherently bound to materiality and the physical world. My work looks at the desire to copy what is already there through a lens-based medium and the momentum that emerges from this act.  My work also involves an emotional fascination with the recognisable, the culturally coded, and the indexicality of photography. By reproducing its own code, it creates the new. It escapes representation through our desire to represent. 

I work both collaboratively and individually, always in a situation-based way. The production of ideas as they unfold is the main focus of my work, and the concept remains secondary to the doing. 


Commercially, AmandaJohanssonStudio focuses on creative, collaborative solutions for visual branding. A shared organic understanding of each situation is crucial, and AmandaJohanssonStudio works closely with a wide range of experienced creatives in the industry to help both emerging and established brands develop and define their visual identity and concept, while outlining impactful strategies through the creative process of physical materialities and encounters.